No.8 – Inbound Recruitment Marketing: 5 easy steps to attract the right candidates

Written by Alan Walker

Hi! I'm the Editor in Chief of #ChatTalent. That sounds grand, but really my job is just to make sure you get good content - be that blogs, webinars, live broadcasts, or anything else to do with talent. If that isn't the case, let me know.

Inbound Recruitment Marketing – 5 easy steps to attract the right candidates

The market is changing: technology forces us to change, and there are more jobs than there are qualified candidates. The online world is getting more complex, and the ones who do not adapt quick enough will be left behind.

In this webinar we explained how to adapt to these changes with 5 simple steps:

  1. Know who you are looking for (candidate personas)
  2. Make your content relevant to the candidates you would like to reach
  3. Be where your ideal candidates are
  4. Structure it, be present, tell your story and attract
  5. Measure it and continuously improve

Our Editor & Host, Alan Walker, and his guest – Esther van Schijndel of VONQ – discussed how hiring teams can create competitive advantage by optimising their recruitment marketing for maximum success.


Esther van Schijndel

Esther van Schijndel

International Account Executive

Esther is an international recruitment marketing consultant and helps enterprises attract their ideal candidates with the use of data & online marketing.

Alan Walker

Alan Walker

Editor & Host - #ChatTalent

Alan Walker is the Editor and Host of #ChatTalent, and is focussed on bringing valuable content to anyone who’s interested in building great organisations and amazing places to work.

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