Join Charlotte Marshall, Global Employer Brand Lead at Danaher Corporation, Bryan Adams, Founder and CEO at Ph.Creative and Ali Hackett, Founder and Director at Meet & Engage, as we explore how employers can move from crisis to confidence, embrace adversity and future-proof their organization.

What to expect

Fresh off the launch of their new book, ‘Give & Get Employer Branding’, Charlotte and Bryan propose a disruptive philosophy and methodology to employer branding that has been tried and tested by some of the world’s largest organizations to great effect.

As talent acquisition is forced to move increasingly digital, we will explore how employers can bring their employer brand to life virtually using innovative candidate experience technology.

Forget endless slide decks and PowerPoint presentations. In this webinar, we bring things back to basics, as our panellists answer 7 of the most pressing questions on the lips of talent acquisition professionals.

This is your chance to take part in a fireside chat with some of the brightest minds in the industry. In this open panel discussion, we’ll cover:

  • What this crisis has reminded us about the future of sourcing, interviewing and hiring talent
  • Why having a strong employer brand is even more important during a time of uncertainty
  • Practical strategies to turn adversity into your greatest strength
  • The secret to creating authentic, engaging and unmissable recruitment marketing content
  • How to deliver an exceptional candidate experience

The session will run for 60 minutes, including time for Q&A with our speakers.

Speakers

Charlotte Marshall – Danaher Corporation

Charlotte was named the 2019-2020 Employer Brand Leader of the Year and has successfully built and launched five Fortune 500 employer brands. She is an in-demand international speaker and the global employer brand lead at Danaher Corporation.

Bryan Adams – Ph.Creative

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

Bryan Adams – Ph.Creative

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

Ali Hackett – Meet & Engage

Ali is the Co-Founder and Director of Meet & Engage and has worked for many years as an independent consultant managing projects spanning employer brand, recruitment, employability and retention across a variety of sectors. Ali’s experiences as an in-house recruitment leader, covering both volume and experienced hires, has given her a depth of understanding around the challenges that organizations face and a passion for putting candidate experience firmly on the agenda.