How to make (not break) your hiring campaign

Written by Alan Walker

Hi! I'm the Editor in Chief of #ChatTalent. That sounds grand, but really my job is just to make sure you get good content - be that blogs, webinars, live broadcasts, or anything else to do with talent. If that isn't the case, let me know.

How to make (not break) your hiring campaign

3 types of challenges that recruitment marketing can solve for you

Modern recruitment marketing shouldn’t just be shouting about your latest job, demanding applications or pointing people at your career site.

Sometimes you need to raise awareness of your organisation, or perhaps raise your profile amongst a particular demographic or talent segment – or you could be sowing seeds for a future project that will need skills and experience that don’t exist in your organisation.

Whatever your need, just posting job adverts and giving your career site a revamp probably isn’t going to cut the mustard.

The very best hiring organisations have long understood that marketing (recruitment or otherwise) can happen on a number of levels and solve multiple challenges.

Truly sophisticated recruitment marketers are aware of the multiple challenges that recruitment marketing can help them solve, and can predict the results of each of their campaigns with a high degree of accuracy.

Luckily for you, we’ve got some friendly faces who are going to show you:-

  • What the 3 types of challenges are that recruitment marketing can solve for you
  • How to make a decision about which approach is right for your situation
  • Understand how each level compliments the other
  • How recruitment marketing can enhance your main KPI’s


Tristan de Kooker

Tristan de Kooker

Recruitment Marketing Specialist

Tristan is a rising star in the recruitment marketing industry.

After gaining a master degree in international business and marketing, he specialized in consumer marketing for 3 years.

He soon realised that the same principles can be translated to candidate marketing, and has been helping employers do that ever since.

Don’t be fooled by his youthful appearance, this guy has consulted some premier enterprises and has a solid track record of educating and inspiring anyone interested in recruitment marketing related topics.


Alan Walker

Alan Walker

Editor & Host - #ChatTalent

Alan Walker is the Editor and Host of #ChatTalent, and is focussed on bringing valuable content to anyone who’s interested in building great organisations and amazing places to work.

He’s also the Co-founder of TheTalentFinders, a highly acclaimed talent consultancy that delivers innovative apprenticeship and graduate hiring and talent management solutions.


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